Hosted by: |
Kim Celestre, Senior Analyst
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When: |
Wednesday, August 22, 2012 2 p.m. EDT (GMT-04:00) |
Duration: |
1 hour |
In this webinar, Forrester Senior Analyst Kim Celestre will walk you through the key elements to designing a successful community of prospects and customers who want to engage with your company online, including:
- Understanding buyers' online behavior using Forrester's POST methodology.
- The four approaches to community strategy for providing value at each stage of the engagement cycle.
- Building successful online communities using Forrester's CLICK design framework.
Special offer: Webinar attendees will get a free assessment of their company's online community strategy, which can be scheduled after attending the webinar.
Please register to reserve your spot for this upcoming webinar.
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