Forrester Research

Webinar: Enhance Your B2B Social Media Strategy: Transform Your Online Community

Hosted by:

Kim Celestre, Senior Analyst


Wednesday, August 22, 2012
2 p.m. EDT (GMT-04:00)


1 hour

In this webinar, Forrester Senior Analyst Kim Celestre will walk you through the key elements to designing a successful community of prospects and customers who want to engage with your company online, including:

  • Understanding buyers' online behavior using Forrester's POST methodology.
  • The four approaches to community strategy for providing value at each stage of the engagement cycle.
  • Building successful online communities using Forrester's CLICK design framework.

Special offer: Webinar attendees will get a free assessment of their company's online community strategy, which can be scheduled after attending the webinar.

Please register to reserve your spot for this upcoming webinar.

Registration for this webinar is now closed. View the recorded webinar here.


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