Forrester Research

Webinar: Strategies For The Mobile Mind Shift

Forrester's Complimentary Webinar Series

Hosted by:

Josh Bernoff, Senior VP, Idea Development
Melissa Parrish, Principal Analyst, Research Director


Wednesday, May 1, 2013
1:00 p.m. EDT or check for local time


1 hour

Mobile is not just about apps — it's about a complete shift in the mindset and expectations of consumers. Introducing the Mobile Mind Shift Index: a measure to help you identify how far your customers are on this mind shift. We will show you which groups are moving fastest toward perpetual connectivity and how you can evaluate your own customer base. Then we'll show which strategies companies should use to provide service to those customers and cement loyalty.

Join Forrester analysts Josh Bernoff and Melissa Parrish as they answer key questions such as:

  • What is the mobile mind shift and why is your company at risk?
  • What are your competitors doing to understand their customers' view of mobile?
  • How can your organization serve the needs of perpetually connected customers?

Becoming Essential After The Mobile Mind Shift

Check out Melissa Parrish's blog to learn more about the Mobile Mind Shift.


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