Hosted by: |
Stephen Powers, VP, Research Director
John R. Rymer, VP, Principal Analyst
Adele Sage, Analyst
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When: |
Tuesday, November 27, 2012
1:00 p.m. EST |
Duration: |
1 hour |
As customer interactions rapidly move to digital channels, don't take a short-sighted, siloed approach to your digital initiatives. This will not only waste your time and money, but also create poor customer experiences that damage your brand.
This session is a must for IT, marketing, and eBusiness professionals looking to design a digital experience ecosystem. It addresses questions such as:
- What skills and teamwork models are required to create, implement, and optimize a digital experience strategy?
- How do I avoid overspending by determining the right platform, product, and technology investments we have to make to create seamless, interactive cross-channel experiences?
- What shifts in behavior patterns in both marketing and application development are required to support long-term digital success?
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