Forrester Research

Webinar: Design a Digital Customer Experience Strategy that Transforms Your Business

Forrester's Complimentary Webinar Series

Hosted by:

Stephen Powers, Vice President, Research Director
David Aponovich, Senior Analyst
Jonathan Browne, Senior Analyst
Bobby Cameron, Vice President, Principal Analyst


Tuesday, November 20, 2012
2:00 p.m. UK time (3:00 p.m. CET)


1 hour

Customer experiences — the way your consumers interact with your brand — increasingly happen via digital touchpoints, such as smartphones, tablets, eReaders, and many more. Good experiences keep customers coming back and distinguish your company. Bad experiences harm your reputation and drive your customers to competitors.

Application development teams and enterprise architects need to team up with marketers and eBusiness teams to create a digital experience strategy that extends your firm's business model from vision to implementation to ongoing optimization. View this webinar and learn:

  • How to avoid overspending by determining the right platform, product, and technology investments to create seamless, interactive multi-touchpoint experiences.
  • What skills and teamwork models are required to create, implement, and optimize a digital experience strategy.
  • What shifts in behavior patterns are required in both marketing and IT to support long-term digital success.


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