Forrester Research

Webinar: Big Data — Gold Rush Or Illusion?

Forrester's Complimentary Webinar Series

Hosted by:

Holger Kisker, Vice President, Research Director
Martha Bennett, Principal Analyst


Tuesday, May 28, 2013
10:00 a.m. UK time or check for local time


1 hour

Everyone talks about big data — but what is it really about? Are organizations that do not have a big data initiative underway doomed to fail, or is big data only marketing fluff without substance?

During this webinar session, Forrester analysts Holger Kisker and Martha Bennett will answer the following questions:

  • What big data is all about and what problems it can help you solve.
  • How companies are using big data for business benefit and competitive advantage today.
  • How big data can help you gain better customer insight and improve operational efficiency.


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