Hosted by: |
Thomas Husson, Vice President, Principal Analyst
George Lawrie, Vice President, Principal Analyst
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When: |
Monday, February 18, 2013
2:00 p.m. UK time or check for local time |
Duration: |
1 hour |
The disruptive forces of mobile have already changed and will continue to fundamentally change the business. The speed of this change is forcing companies to rethink resource allocation, organizational structures, and internal processes in order to compete. We will take a look at the most important 2013 mobile trends and discuss how they will affect both your marketing strategy as well as your IT approach to key mobile initiatives.
Attend this webinar, where Forrester analysts Thomas Husson and George Lawrie will:
- Recap the most important mobile trends and share insights on the key announcements at this year's Mobile World Congress.
- Look at the factors that have the most impact on the evolution of mobile services and their effect on the design and delivery of your internal and client-facing mobile services.
- Discuss how you can prepare for the App-Internet from both a strategic marketing point of view and a development, delivery, and infrastructure perspective.
- Share best practices and tips for building a business case for key mobile initiatives and for governing your mobile efforts.
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Registration for this webinar has closed. View the recorded webinar here.
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